Demilec Europe Team 

Our Europe team has many decades of experience across multiple sectors. They bring that diverse range of knowledge to Demilec – it’s how we have continued to grow and adapt over the last 30 years.

  • Simon Baker

    Global President

    Simon Baker is the Global President of Demilec and a seasoned international executive with extensive experience in polyurethanes.  His career began in supply chain and operations where for over 10 years, he focused on delivering operational excellence in the UK, China and across Asia with ICI Polyurethanes. Moving to Belgium in 2003, he took on a number of roles that culminated into the leadership of the extensive EAIME insulation & SPF business unit.

    In 2015, Simon relocated to the US for a strategic role with Huntsman Polyurethanes focused on the development and execution of the divisional M&A program, which included the eventual acquisition of Demilec in 2018. He has a Bsc. with honors from The University of Wales – Cardiff where he majored in International Transportation & Logistics.

    As a leader Simon believes in bringing clarity in strategic direction and then engaging individuals and empowering teams to turn intent into reality for the benefit of all stakeholders.

  • Doug Brady

    Vice President of Global Innovation & Product Management

    Douglas Brady is Vice President, Global Innovation and Product Management and brings 17 years of marketing, sales, and operations experience to Demilec.  Doug earned a B.S. in Physics and an M.B.A from Carnegie Mellon University, and served as a US Naval Officer.  Prior to joining Demilec, Doug worked for Graco as the Director of the High Performance Coatings and Foam. Every day is a new opportunity to positively impact our stake holders, improve on what we did yesterday, and focus on the growth of tomorrow.

  • Elizabeth Lalli-Reese

    Vice President of Global Risk Management & Human Resources

    Elizabeth Lalli-Reese is the Vice President, Global Risk Management and Human Resources at Demilec. In her role, she manages risk, legal matters, and human resources for the global organization. She is also instrumental in the globalization of Demilec products worldwide. During her time at Demilec, she has also acted as the General Manager for the Quebec market, based in Boisbriand, QC. Along with 15 years of progressive experience, Elizabeth’s educational credentials include a Bachelor of Arts in Political Science from Texas Christian University and a Juris Doctorate from Texas A&M School of Law. Prior to joining Demilec, Elizabeth worked in positions of increasing scope and responsibility within risk management, human resources, and operations. Elizabeth loves new technologies, emerging markets, and innovation.

  • Betsy Cosper

    Vice President of Marketing

    Betsy Cosper is the Vice-President Marketing and she manages all aspects of Marketing and Communication for the global organization. Betsy is a seasoned marketer bringing over 2 decades of consumer packaged goods, B2B marketing and strategy expertise on businesses in Canada, the United States and Europe. She has a diverse background including senior leadership roles in building materials leading the marketing and product commercialization internationally for Icynene Inc, as well as globally leading the strategy and expansion of natural lawn and garden products for The Scotts Miracle Gro Company. Betsy holds a bachelor of science with honours and earned her MBA from McGill University, an International MBA from Hautes Etudes Commerciales in France and is certified with Corporate Directors International.

  • Lee Stone

    Technical Service Representative

    Lee Stone is the Technical Service Representative for Demilec. With over 17 years of spraying experience, including 8 years as a sole trader of this own rig; Lee shares his extensive knowledge of rig maintenance and spray technique with Demilec’s Western-European customers, with the aim to help them lower costs and increase efficiencies. A highlight of Lee’s professional career was being featured on Channel 4’s Grand Designs.

  • Quentin Bassieux

    West-Europe Territory Manager

    Quentin Bassieux is the West-Europe Territory Manager for Demilec, managing sales and working with customers to achieve success. Quentin joined Demilec from GCP Applied Technologies, where he spent 5 years as a Sales Manager. Fluent in both English and French, he studied at IFAG Lyon Business Management School, gaining a Masters degree in Business.

  • Mariusz Boba

    East-Europe Territory Manager

    Mariusz Boba is the East-Europe Territory Manager for Demilec, managing the market sales and new customer relationship development from his base in Poland. Before joining Demilec, Mariusz worked as a distributor and a direct Sales Manager for the Eastern European SPF market for over 7 years. Fluent in both Polish and English, Mariusz studied at the Silesian School of Management, gaining a Masters degree in Business.

  • Sam Smith

    Senior Marketing Officer

    Sam Smith is the Senior Marketing Officer at Demilec, based in the Norfolk UK office. In his role, he manages and implements marketing campaigns and plans for the European market. Sam joined Demilec following 4 years within a B2B telecoms firm, where he focussed on marketing connectivity to the Internet of Things (IoT). He studied at the Chartered Institute of Marketing, gaining a diploma in Professional Marketing.